Social Media Marketing 202 Free Download

In course, we cover business strategies for social networks such as Pinterest, YouTube and Linkedin. Topics include driving traffic and leads to your website using Pinterest, producing viral content and engaging viewers on YouTube. In Linkedin for business, we discuss how to enhance your profile, build recommendations and drive traffic through groups and advertising.

Lesson 1 – Driving traffic to your website using Pinterest
The top traffic driver and leading source of online traffic: Pinterest
Building a Pinterest following
Showcase your business personality
Creating visual content
Buyer personas and insights
Creating a video gallery
Copyright and imagery

Lesson 2 – Linkedin for Business
Enhancing your personal and corporate profiles
Creating an in-depth company profile and utilizing the new products and services tabs
Building recommendations and testimonials for your brand
How to drive traffic through groups
Generating leads through Linkedin ads
Tracking and analytics for Linkedin company pages: measuring ROI

Lesson 3 – Using Online Video for Marketing- YouTube in all its glory
Getting creative with video
Tips and tricks for creating low cost and effective videos
Video editing, using the YouTube editor
Tracking and analytics, measuring the impact and ‘virality’ of your video

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